Great turnout for a great event
We hosted an educational seminar “What’s the Measure of a Marketing Program? Measuring Return on Marketing Investment through Marketing Automation,” yesterday in the Lexus Club at PNC Park. There was a great turn out, and everyone enjoyed themselves while learning more about return on marketing investment (ROMI).
Read MoreTopics: Demand Generation, Aligning Sales and Marketing, Align Sales and Marketing, Sales and Marketing Alignment, Marketing Automation Tools, Hubspot, Strategic Marketing Planning, Return on Investment, Maximizing Revenue
"Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” wrote John Wanamaker, 1838 – 1922. After more than 30 years in the industry, and like Mr. Wanamaker before me, I’ve seen a lot of marketing strategies gone wrong and a lot of advertising dollars wasted. Today, we have the technology we need to “close the loop” between marketing and revenue, but few are actually taking advantage of it.
Topics: Align Sales and Marketing, Generate Demand, Business to Business Lead Generation, Hubspot, Advertising Agency, Integrated Marketing Agency
Often, I hear people talk about how the new goal of marketing is lead generation and I can’t help but think “hasn’t that always been the goal? The only difference is that today, we have tools in place to be able to see how effective we are in generating those leads.
Studies show that only one in 10 professional marketers describe their lead generation efforts as “highly efficient and effective.” I don’t know about your boss, but I know mine would say “that’s not good enough”
There’s a glut of information available to us now about how to make our marketing efforts more effective. Whether its thinking about content, developing more enticing calls to action, developing effective landing pages and forms, etc. can be overwhelming to say the least.
Thankfully, HubSpot has compiled the 30 greatest lead generation lessons into a guide so that you can learn the secrets of how they generate more than 70,000 leads per month, and as a HubSpot Certified Partner Agency, we get to share it with you.
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There’s an old adage that says, if you want to be successful, read the books your boss reads. I’d like to take that one step further—get your boss the results she or he is looking for.
Topics: Align Sales and Marketing
The Hill Group and Pipitone Group are hosting a free executive briefing on Thursday, October 17, at the Duquesne Club. The morning briefing titled, "Brand to Demand to Close:Generating demand and sustaining engagement in your brand, products and services," will demonstrate how Demand Generation Through Marketing Automation can improve results and return on marketing investment.
Topics: Demand Generation, Aligning Sales and Marketing, Align Sales and Marketing, Sales and Marketing Alignment