"Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” wrote John Wanamaker, 1838 – 1922. After more than 30 years in the industry, and like Mr. Wanamaker before me, I’ve seen a lot of marketing strategies gone wrong and a lot of advertising dollars wasted. Today, we have the technology we need to “close the loop” between marketing and revenue, but few are actually taking advantage of it.
Topics: Align Sales and Marketing, Generate Demand, Business to Business Lead Generation, Hubspot, Advertising Agency, Integrated Marketing Agency
I struggle with coming up with blog post ideas. Through the course of the day, dozens of ideas fly in and out of my head, but when I sit down to actually blog, I draw a blank. Fortunately, as I was trolling for ideas, I stumbled onto something helpful to me AND pertinent to demand generation! Check out this post from HubSpot with a helpful infographic and some ideas on blog post ideas.
Topics: Digital Marketing, Business to Business Lead Generation, Content Marketing
The team at Hubspot is doing it right. No question. A B2B company that is generating more than 60,000 leads and a million visitors just through their website every month certainly knows some things about content marketing. HubSpot’s Senior Vice President of Sales and Services, Mark Roberge, sat down with Forbes Magazine and shared 11 of their secrets.
Topics: Email Marketing, Demand Generation, Digital Marketing, Business to Business Lead Generation, Content Marketing
The concept of demand generation through marketing automation may sound complex, but in reality, the concept is simple: Don’t sell when you’re ready to sell. Sell when your prospect is ready to buy.
Topics: Demand Generation, Generate Demand, Marketing Automation Tools, Business to Business Lead Generation