Great turnout for a great event
We hosted an educational seminar “What’s the Measure of a Marketing Program? Measuring Return on Marketing Investment through Marketing Automation,” yesterday in the Lexus Club at PNC Park. There was a great turn out, and everyone enjoyed themselves while learning more about return on marketing investment (ROMI).
Read MoreTopics: Demand Generation, Aligning Sales and Marketing, Align Sales and Marketing, Sales and Marketing Alignment, Marketing Automation Tools, Hubspot, Strategic Marketing Planning, Return on Investment, Maximizing Revenue
When it comes to the arranged marriage of sales and marketing, a shotgun wedding might be better than a long engagement.
Topics: Demand Generation, Sales and Marketing Alignment, Generate Demand
The Hill Group and Pipitone Group are hosting a free executive briefing on Thursday, October 17, at the Duquesne Club. The morning briefing titled, "Brand to Demand to Close:Generating demand and sustaining engagement in your brand, products and services," will demonstrate how Demand Generation Through Marketing Automation can improve results and return on marketing investment.
Topics: Demand Generation, Aligning Sales and Marketing, Align Sales and Marketing, Sales and Marketing Alignment
The team at Hubspot is doing it right. No question. A B2B company that is generating more than 60,000 leads and a million visitors just through their website every month certainly knows some things about content marketing. HubSpot’s Senior Vice President of Sales and Services, Mark Roberge, sat down with Forbes Magazine and shared 11 of their secrets.
Topics: Email Marketing, Demand Generation, Digital Marketing, Business to Business Lead Generation, Content Marketing
Topics: Demand Generation
