Pipitone News Team

Always evolving, ever learning, constantly growing by doing great work with great people

Recent Posts

Pipitone Group Earns National Recognition with Five Davey Awards

Posted by Pipitone News Team on Dec 6, 2016 3:27:08 PM

Small Agencies. Big Ideas.

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Topics: Digital Marketing, Integrated Marketing Agency, Websites for Higher Education, Great Work

There are 7,000 reasons to read this blog

Posted by Pipitone News Team on Jun 22, 2015 5:19:18 PM


There’s an art and a science to marketing. You might put creative and visuals and engaging copy on the art side. But sitting squarely on the science side is data. While both are critical to your business success, if you have questions about one marketing strategy versus another, or if you should use one tactic over another, you need data to help you make informed decisions on questions like:

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Landing the Sale Starts with Converting Prospects to Leads

Posted by Pipitone News Team on May 27, 2015 2:54:00 PM

What’s the most important page on your website? If you answered, the homepage, you’re incorrect (kind of). While a homepage is important to tell the general story of who you are, what you do and why it matters to them, your landing pages are the places where you convert prospects into leads.

Landing pages should be optimized through A/B testing, include social share buttons and be followed by a thank-you page and/or email to your new lead. Following landing page best practices can make all the difference for your marketing, helping you convert more prospects to leads and leads to customers.

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Topics: Digital Marketing

Learn How to Drive Serious Business Growth

Posted by Pipitone News Team on Apr 30, 2015 1:21:30 PM

Two weeks ago we hosted a ROMI seminar—offering insight into the era of marketing accountability and tracking return on marketing investment.

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Topics: Hubspot

Have You Seen My ROMI?

Posted by Pipitone News Team on Apr 17, 2015 3:18:37 PM

Great turnout for a great event

We hosted an educational seminar “What’s the Measure of a Marketing Program?  Measuring Return on Marketing Investment through Marketing Automation,” yesterday in the Lexus Club at PNC Park. There was a great turn out, and everyone enjoyed themselves while learning more about return on marketing investment (ROMI).

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Topics: Demand Generation, Aligning Sales and Marketing, Align Sales and Marketing, Sales and Marketing Alignment, Marketing Automation Tools, Hubspot, Strategic Marketing Planning, Return on Investment, Maximizing Revenue

Demand to Close is kind of amazing TRY IT NOW