Understanding marketing analytics allows marketers to be more successful at their jobs. Learning what the metrics associated with various marketing channels really mean allows them to interpret the data and improve the performance of landing pages, blogs, social media, emails and more.
Read MoreTopics: Return on Investment
Social media marketing is rapidly evolving. It used to be that having some presence on just the big three—Twitter, Facebook and LinkedIn, perhaps along with a liberal sprinkling of YouTube—was enough. Not today.
Read MoreTopics: Social Media
Every day users conduct 5.9 billion searches on Google—and don’t forget about Bing and Yahoo!—but are they finding your brands?
Topics: Digital Marketing, SEO
Hammer, saw, screwdriver. Tools you’d need to build a house, correct? (A nice low interest loan doesn’t hurt either). Similarly, it takes more than one tool—or a great idea—to launch and measure a successful marketing campaign.
“What’s the ask?” An old marketing/sales term referring to, “what are you asking your audience to do,” is critical in moving prospects and leads to action. While calls-to-action (CTAs) are important in almost all aspects of marketing and communications, today they’re nowhere more prevalent than online.
Topics: Generate Demand