"Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” wrote John Wanamaker, 1838 – 1922. After more than 30 years in the industry, and like Mr. Wanamaker before me, I’ve seen a lot of marketing strategies gone wrong and a lot of advertising dollars wasted. Today, we have the technology we need to “close the loop” between marketing and revenue, but few are actually taking advantage of it.

As an integrated advertising agency, our goal is to help clients achieve business success by providing strategic integrated communications solutions. I sometimes refer to our integrated solutions as marketing soup. Because all client’s have specific business goals, market segments and audiences within those segments, each recipe is different: 2 cups of media, ¼ oz of inbound, a dash of direct sprinkled with social for one,  while 2 lbs of inbound mixed with 1 cup of print, with 1 tablespoon of SEO to season works for another. Experience tells us that while all ingredients are critical to the recipe, the best results come when properly integrated.