Small Agencies. Big Ideas.

Read More

What’s the most important page on your website? If you answered, the homepage, you’re incorrect (kind of). While a homepage is important to tell the general story of who you are, what you do and why it matters to them, your landing pages are the places where you convert prospects into leads.

Landing pages should be optimized through A/B testing, include social share buttons and be followed by a thank-you page and/or email to your new lead. Following landing page best practices can make all the difference for your marketing, helping you convert more prospects to leads and leads to customers.

Read More

Two weeks ago we hosted a ROMI seminar—offering insight into the era of marketing accountability and tracking return on marketing investment.

Read More

---

Great turnout for a great event

We hosted an educational seminar “What’s the Measure of a Marketing Program?  Measuring Return on Marketing Investment through Marketing Automation,” yesterday in the Lexus Club at PNC Park. There was a great turn out, and everyone enjoyed themselves while learning more about return on marketing investment (ROMI).

Read More

A few years ago, marketers were decrying the death of email. Instead of fading away like Myspace and mood rings, email remains one of the most productive means of generating leads.

Read More