Two weeks ago we hosted a ROMI seminar—offering insight into the era of marketing accountability and tracking return on marketing investment.
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Two weeks ago we hosted a ROMI seminar—offering insight into the era of marketing accountability and tracking return on marketing investment.
Read MoreTopics: Hubspot
Great turnout for a great event
We hosted an educational seminar “What’s the Measure of a Marketing Program? Measuring Return on Marketing Investment through Marketing Automation,” yesterday in the Lexus Club at PNC Park. There was a great turn out, and everyone enjoyed themselves while learning more about return on marketing investment (ROMI).
Read MoreTopics: Demand Generation, Aligning Sales and Marketing, Align Sales and Marketing, Sales and Marketing Alignment, Marketing Automation Tools, Hubspot, Strategic Marketing Planning, Return on Investment, Maximizing Revenue
Leah Moore isn’t one for superlatives, but ask her about HubSpot and she’ll tell you it’s “FAB-U-LOUS!” It’s part of an upcoming webinar she’s conducting for Pipitone Group on demand generation through marketing automation, we sat down with her recently to find out what it’s all about. Click here to read the full interview on our blog.
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Topics: SEO; digital marketing, Hubspot
"Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” wrote John Wanamaker, 1838 – 1922. After more than 30 years in the industry, and like Mr. Wanamaker before me, I’ve seen a lot of marketing strategies gone wrong and a lot of advertising dollars wasted. Today, we have the technology we need to “close the loop” between marketing and revenue, but few are actually taking advantage of it.
Topics: Align Sales and Marketing, Generate Demand, Business to Business Lead Generation, Hubspot, Advertising Agency, Integrated Marketing Agency