Understanding marketing analytics allows marketers to be more successful at their jobs. Learning what the metrics associated with various marketing channels really mean allows them to interpret the data and improve the performance of landing pages, blogs, social media, emails and more.
Read MoreTopics: Return on Investment
Great turnout for a great event
We hosted an educational seminar “What’s the Measure of a Marketing Program? Measuring Return on Marketing Investment through Marketing Automation,” yesterday in the Lexus Club at PNC Park. There was a great turn out, and everyone enjoyed themselves while learning more about return on marketing investment (ROMI).
Read MoreTopics: Demand Generation, Aligning Sales and Marketing, Align Sales and Marketing, Sales and Marketing Alignment, Marketing Automation Tools, Hubspot, Strategic Marketing Planning, Return on Investment, Maximizing Revenue