The Attention Economy: Generating Effective Calls-to-Action

Posted by Leah Moore on Aug 26, 2014 1:56:00 PM

“What’s the ask?” An old marketing/sales term referring to, “what are you asking your audience to do,” is critical in moving prospects and leads to action. While calls-to-action (CTAs) are important in almost all aspects of marketing and communications, today they’re nowhere more prevalent than online.

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Topics: Generate Demand

Close the Loop Between Marketing and Revenue

Posted by Arnie Begler on Jul 22, 2014 1:45:00 PM

"Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” wrote John Wanamaker, 1838 – 1922. After more than 30 years in the industry, and like Mr. Wanamaker before me, I’ve seen a lot of marketing strategies gone wrong and a lot of advertising dollars wasted. Today, we have the technology we need to “close the loop” between marketing and revenue, but few are actually taking advantage of it.

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Topics: Align Sales and Marketing, Generate Demand, Business to Business Lead Generation, Hubspot, Advertising Agency, Integrated Marketing Agency

Marrying Sales and Marketing: How to Go Forth and Be Fruitful

Posted by Pipitone News Team on Oct 10, 2013 1:05:00 PM

When it comes to the arranged marriage of sales and marketing, a shotgun wedding might be better than a long engagement.

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Topics: Demand Generation, Sales and Marketing Alignment, Generate Demand

New e-Paper Outlines Demand Generation through Marketing Automation

Posted by Pipitone News Team on Jul 9, 2013 10:07:00 AM

The concept of demand generation through marketing automation may sound complex, but in reality, the concept is simple: Don’t sell when you’re ready to sell. Sell when your prospect is ready to buy. 

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Topics: Demand Generation, Generate Demand, Marketing Automation Tools, Business to Business Lead Generation

Using Interactive Content to Generate Demand

Posted by Leah Moore on Jun 18, 2013 2:27:00 PM

On the heels of my last post about using surveys to ask email recipients why they are not opening your emails, I came across a blog post from Marketo that made me think about how to leverage interactive content to engage prospects.  According to blog’s author,  Seth Lieberman, he notes the interaction between users and interactive content—i.e. meaning content that leads to an exchange of information—results in impressive interaction rates:

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Topics: Generate Demand

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