The concept of demand generation through marketing automation may sound complex, but in reality, the concept is simple: Don’t sell when you’re ready to sell. Sell when your prospect is ready to buy. 

Part of a successful email campaign is having up-to-date contact information in your marketing database. If you’re managing all your data in a CRM system,  going in there regularly to freshen up your data is a good idea.   More than one third of your marketing database can be outdated in just over a year.  So, try avoiding that high bounce back rate!