Everyone would agree that the best way to manage a crisis is not to have one. But a crisis could hit any business or organization at any time. The “it won’t happen to me” belief is flawed, so a crisis communication plan is essential.
Tylenol and effective crisis management are synonymous. Between September 29 and October 1, 1982, seven people died after taking Tylenol that later was found to be laced with cyanide. The gravity of the crisis could have put the drug maker out of business. Instead, the company’s management of the situation resulted in successful business resumption, heightened respect and is regarded as the paragon of crisis management.
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The annual Public Relations Society of America (PRSA) Renaissance Awards is one of the most anticipated events of the year, as the best communications and PR work is on display across a wide range of local agencies, organizations and individual communicators.
Social media influencers are everywhere. Whether you need a new brunch spot or you’re looking for the perfect denim jacket, you’ve probably seen an influencer posting about it.
COVID-19 has challenged marketers to find new ways to connect with their audiences and create meaningful interactions. Over the past few weeks, Pipitone Group and our clients have been hard at work solving problems and answering critical, urgent marketing questions, such as: