Bill Gates once said that if he were down to his last dollar, he'd spend it on public relations.
As the FIFA World Cup 2026™ wrapped up, the headlines focused on the matches, the stars and the moments that defined the tournament.
Scroll any social platform for five minutes and you’ll find it—another trending sound, another viral format, another brand trying to keep up.
Fifteen years. That’s how long I’ve been going to AIA. This year felt different.
A sparkling water for introverts.
A dating app for houseplants.
A sunscreen for vampires.
Our Brand Makeover Challenge brought together teammates from every corner of the agency for a fast, fun and surprisingly powerful exercise in creative marketing. Here's how it worked, what we learned, and why it reinforced something we've believed all along: everyone is a creator.