Our Brand Makeover Challenge brought together teammates from every corner of the agency for a fast, fun and surprisingly powerful exercise in creative marketing. Here's how it worked, what we learned, and why it reinforced something we've believed all along: everyone is a creator.
Reddit is suddenly everywhere. The platform that once felt like an internet subculture has become a search-visibility powerhouse—shaping what people see on Google, what AI tools summarize and what potential buyers believe.
For a few days, Pittsburgh was not just hosting the NFL Draft. The city became a national platform.
The energy transition has moved from the "ambitious goals" phase straight into the "hard reality" phase. We aren't just talking about what could happen anymore; we are watching infrastructure buckle under new demands while simultaneously adapting faster than ever before.
I remember when "integrated marketing" felt like a buzzword thrown around in boardrooms—a theoretical ideal rather than a practical reality. It’s been the same story for most agencies: The PR team sat in one corner, creative in another and performance marketing on an entirely different floor. We spoke different languages, chased different KPIs and often, unknowingly, competed for the same budget.