The Elements of a Crisis Communication Plan: Specific = Success

Second in a Three-Part Series

Everyone would agree that the best way to manage a crisis is not to have one. But a crisis could hit any business or organization at any time. The “it won’t happen to me” belief is flawed, so a crisis communication plan is essential.

Lynn McMahon   |   July 27, 2023 at 2:00 PM

Crises: Failing to Plan is Planning to Fail

Tylenol and effective crisis management are synonymous. Between September 29 and October 1, 1982, seven people died after taking Tylenol that later was found to be laced with cyanide. The gravity of the crisis could have put the drug maker out of business. Instead, the company’s management of the situation resulted in successful business resumption, heightened respect and is regarded as the paragon of crisis management.

Lynn McMahon   |   June 29, 2023 at 11:00 AM

Digital Transformation Webinar

The architecture, design and construction industries are undergoing massive transformations driven by a wide range of digital technologies and solutions, including artificial intelligence (AI).

Arnie Begler and Kim Tarquinio   |   June 13, 2023 at 10:00 AM

Brand voice: What is it and why does it matter?

Why is brand voice important? In today's cluttered marketplace, it is imperative to have a consistent and distinctive brand voice to break through the noise. Voice and tone help a brand create a personality that better differentiates it from competitors.

Nancy Banasik and Gilbert Gillman   |   May 3, 2023 at 2:30 PM

The Future of Analytics: GA4 Bootcamp Webinar Recap

Pipitone is here to help you transition from Universal Analytics to Google Analytics 4.

The countdown is on! It’s Less than three months until Google officially makes the transition from Universal Analytics (UA) to Google Analytics (GA4.) So, do you feel prepared?

Greg Forysythe, Senior Digital Strategist   |   April 6, 2023 at 2:16 PM