Reddit is suddenly everywhere. The platform that once felt like an internet subculture has become a search-visibility powerhouse—shaping what people see on Google, what AI tools summarize and what potential buyers believe.
For a few days, Pittsburgh was not just hosting the NFL Draft. The city became a national platform.
The energy transition has moved from the "ambitious goals" phase straight into the "hard reality" phase. We aren't just talking about what could happen anymore; we are watching infrastructure buckle under new demands while simultaneously adapting faster than ever before.
I remember when "integrated marketing" felt like a buzzword thrown around in boardrooms—a theoretical ideal rather than a practical reality. It’s been the same story for most agencies: The PR team sat in one corner, creative in another and performance marketing on an entirely different floor. We spoke different languages, chased different KPIs and often, unknowingly, competed for the same budget.
We walked back through the doors after the holiday break and things look different. And I don’t just mean we swapped out the carpet or bought a few new plants. We spent the downtime tearing down walls—literally and metaphorically—to rebuild our space into something that matches our ambition.