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Elevating Healthcare Marketing: Melissa Dunn Joins Pipitone

Effective communication in the healthcare and wellness sector is a delicate balancing act. It requires the precision of a scientist and the soul of a storyteller. When you are dealing with patient outcomes, FDA regulations and complex clinical data, there is no room for ambiguity. Yet, facts alone rarely move mountains—or markets. To truly drive awareness and shape perception, brands must translate rigorous science into narratives that resonate on a human level.

Supporting Conservation, One Bird at a Time

The holiday season is a time to reflect on the beauty of giving back and the joy of making a difference. This year, Pipitone is proud to support one of our newest partners—and one of Pittsburgh’s treasures—the National Aviary.

Building product manufacturers and architects are the twin pillars of the construction industry. Their collaboration is the foundation upon which every successful project is built. To recognize and strengthen this vital partnership, Pipitone recently hosted a webinar, "Bridging the Gap: How to Build Better Relationships with Architects." The session was a unique forum for industry leaders to share ideas on how manufacturers can better support the architectural community.

In today’s crowded social media landscape, relying solely on organic content is a bit like showing up to a knife fight armed with a spoon. Your efforts may be earnest, but they’re simply not enough to compete. Social platforms have shifted gears, and staying visible now requires a sharper strategy.

If you’ve been swept up in the charm of The Office, you know that Jim and Pam’s relationship is the ultimate story of subtlety meeting boldness. Jim is steady, dependable, and quietly consistent. Pam, though timid at times, isn’t afraid to make bold, heartfelt moves that leave a lasting impression. Together, their love story reminds us of how deliberate groundwork and timely actions can create something truly special.