inourwords

Elevating Healthcare Marketing: Melissa Dunn Joins Pipitone

Effective communication in the healthcare and wellness sector is a delicate balancing act. It requires the precision of a scientist and the soul of a storyteller. When you are dealing with patient outcomes, FDA regulations and complex clinical data, there is no room for ambiguity. Yet, facts alone rarely move mountains—or markets. To truly drive awareness and shape perception, brands must translate rigorous science into narratives that resonate on a human level.

At Pipitone, we understand the senior care industry. From conducting research to creating strategic campaigns, we take pride in working with our clients to introduce new and diverse ideas to ensure their success. With more than 30 years of collective industry experience, we recognize the industry challenges and know how to face them head on.

The year 2020 is one for the history books. Among all of the new terminology created during the COVID-19 pandemic is the term ‘essential employee.’ Essential is defined as absolutely necessary, or extremely important. This holiday season, we are expressing ‘essential’ gratitude to team members at Presbyterian SeniorCare Network.

COVID-19 has challenged marketers to find new ways to connect with their audiences and create meaningful interactions. Over the past few weeks, Pipitone Group and our clients have been hard at work solving problems and answering critical, urgent marketing questions, such as:

At Pipitone Group (PG), we pride ourselves on doing great work with great people.

And few causes are as noteworthy as promoting the life-saving work being done by our clients in the healthcare community every day. It’s for that reason why we’re so proud to announce our clients as the winners of three Healthcare Advertising Awards, the oldest, largest and most well-known awards in the healthcare industry.