In the bustling world of retail and hospitality, the importance of establishing a genuine connection with guests cannot be overstated. The dynamic nature of these industries demands not just transactions, but meaningful interactions that elevate customer satisfaction and foster loyalty. At Pipitone, we understand that at the heart of every successful brand lies a commitment to engaging dialogue—a two-way street where voices are heard, valued and acted upon.
In the dynamic world of public relations, understanding the nuances of earned media is more crucial than ever. Unlike paid or owned media, earned media stands out as the gold standard of credibility and authenticity in brand promotion. It refers to the publicity a brand receives through efforts not directly paid for or controlled by the brand itself. This could range from a journalist's favorable article in a leading publication to glowing customer reviews shared across social media platforms.
The “biggest night of the year for Pittsburgh PR professionals” did not disappoint.
The annual Public Relations Society of America (PRSA) Renaissance Awards is one of the most anticipated events of the year, as the best communications and PR work is on display across a wide range of local agencies, organizations and individual communicators.
Are you building a website? You might be tempted to use a template-based content management system (CMS) like Wix or Squarespace – but sometimes, those platforms just don’t cut it. Tools like Squarespace or Wix can make it easy to build a website on your own, but they can also result in a very cookie-cutter experience.
After two and a half days at the BOMA (Building Operator and Managers Association) International Conference & Expo in the Boston Convention Center, the return to Pittsburgh created an opportunity to reflect on what changed and what stayed the same during this pandemic.