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Elevating Healthcare Marketing: Melissa Dunn Joins Pipitone

Effective communication in the healthcare and wellness sector is a delicate balancing act. It requires the precision of a scientist and the soul of a storyteller. When you are dealing with patient outcomes, FDA regulations and complex clinical data, there is no room for ambiguity. Yet, facts alone rarely move mountains—or markets. To truly drive awareness and shape perception, brands must translate rigorous science into narratives that resonate on a human level.

Core values are the heart and soul of any great organization, supporting a company's vision and shapingits culture.They help employees better understand what a company holds sacred and how to align with its stated mission and vision. Core valuesserve as a guide for behavioral norms while giving employees a shared sense of commitment and purpose. 

This year's PRSA Pittsburgh Renaissance Awards, held Jan. 25 at the Fairmont Pittsburgh, celebrated the power of storytelling and innovation. It was an evening where remarkable work was recognized, and we couldn't be prouder of the honors that our clients and teams received. Eat'n Park's corporate history, "The Story Behind the Smile", Kingspan Insulated Panels' 2022 Sustainability Report, and our very own "Day in the Life" drone video were shining stars of the evening. Our motto at Pipitone is expect GREAT, and each of these projects lived up to that promise. 

At Pipitone, we care about our Northside community, our neighbors and their furry friends.

At Pipitone, we have always believed in the power of collective action and the importance of giving back to the community that has given us so much. Our commitment to making a difference extends beyond our day-to-day work. Today, we are thrilled to announce the launch of our new corporate giving program, Pipitone GivesaHand.