Mastering Your Social Media Posting Cadence

In today's digital age, social media has become an indispensable tool for businesses seeking to connect with their audience, foster engagement and elevate brand awareness. That being said, a strategic social posting cadence is essential for maximizing reach and ensuring that your content resonates with followers at the right moments. 

Zoe Rivet   |   July 30, 2024 at 1:11 PM

The Power of Conversation

In the bustling world of retail and hospitality, the importance of establishing a genuine connection with guests cannot be overstated. The dynamic nature of these industries demands not just transactions, but meaningful interactions that elevate customer satisfaction and foster loyalty. At Pipitone, we understand that at the heart of every successful brand lies a commitment to engaging dialogue—a two-way street where voices are heard, valued and acted upon. 

Caroline Constantine   |   May 6, 2024 at 3:25 PM

The Transformative Power of Social Listening

In the digital age, where conversation is currency, the art of listening has never been more critical. At Pipitone, we firmly believe in the power of social listening to not only hear but truly understand what drives conversations and engagement across social media landscapes. This profound understanding enables us to elevate our clients' marketing strategies, ensuring they resonate with their target audiences while staying ahead of industry trends. 

Zoe Rivet   |   April 26, 2024 at 3:10 PM

Harness Influencer Relations with These 5 Tips

Social media influencers are everywhere. Whether you need a new brunch spot or you’re looking for the perfect denim jacket, you’ve probably seen an influencer posting about it.

Pipitone News Team   |   August 19, 2021 at 9:53 AM

Five Methods to Better Understand Your Customer

It has been a crazy year to say the least and, in the words of the infamous Grateful Dead, “What a long strange trip it’s been”. In an effort to keep a pulse on the ever-changing world around us, it’s important to check your consumer/customer insights. Are they still relevant? Many are, but some may have taken a left turn somewhere along the way. There are many ways to gather and confirm insights.

Nancy Banasik   |   August 26, 2020 at 11:00 PM