Lynn McMahon

Lynn McMahon

A senior practitioner, Lynn is proficient in all dimensions of public relations, from strategy development to individual tactics. She has written for print media, TV, radio, video and speeches, and her media relations experience includes working with local, national and international reporters. Lynn is also an expert in crisis planning and management, and she provides essential coaching on topics such as message development, managing media interviews and crisis management.

Recent Posts

The Elements of a Crisis Communication Plan: Specific = Success

Second in a Three-Part Series

Everyone would agree that the best way to manage a crisis is not to have one. But a crisis could hit any business or organization at any time. The “it won’t happen to me” belief is flawed, so a crisis communication plan is essential.

Lynn McMahon   |   July 27, 2023 at 2:00 PM

Crises: Failing to Plan is Planning to Fail

Tylenol and effective crisis management are synonymous. Between September 29 and October 1, 1982, seven people died after taking Tylenol that later was found to be laced with cyanide. The gravity of the crisis could have put the drug maker out of business. Instead, the company’s management of the situation resulted in successful business resumption, heightened respect and is regarded as the paragon of crisis management.

Lynn McMahon   |   June 29, 2023 at 11:00 AM

A Post-Pandemic Business Casual Crisis

Fifteen months into the pandemic, and I’m facing my first crisis. On June 2, Pipitone Group will shift away from work-from-home status and back to work-from-work status. That’s not the crisis.

Lynn McMahon   |   May 13, 2021 at 9:48 AM

Learning from a Pandemic

Crisis Communications During the COVID-19 Pandemic

The current COVID-19 crisis is affecting every individual, organization and corporation in some way. For some, it means increased pressure to mass produce necessary equipment while meeting unimaginable deadlines; for others, it means balancing the desire to keep staff employed while considering the long-term health of the company.

Lynn McMahon   |   March 26, 2020 at 1:49 PM