The current COVID-19 crisis is affecting every individual, organization and corporation in some way. For some, it means increased pressure to mass produce necessary equipment while meeting unimaginable deadlines; for others, it means balancing the desire to keep staff employed while considering the long-term health of the company.
Public relations is key to a strong integrated marketing and communications strategy. However, the question that most executives tend to ask is, is PR really necessary? The short answer is that you can certainly operate a business with little or no PR, but doing so greatly limits your traction in key industries and markets. Businesses that incorporate PR tactics into their marketing communication strategies are not only more likely to grab the attention of customers and prospects, but also to garner the results that drive long-term success.
Pipitone Group (PG) found itself in a bit of a pickle this week and many weeks prior, as it helped its client, Kraft Heinz, launch its first new pickle flavors in more than half a century. A fully integrated effort showcased all of the PG's varieties including graphic design, media relations, digital marketing and marketing technologies.
To architects, the benefits of CENTRIA’s enhanced Formawall® Graphix SeriesTM with Directional Reveals should have been obvious: Now, they could really get creative with their designs without complicating their project’s installation. These product enhancements enabled a single insulated metal panel to be customized to look like up to 24 smaller ones, each with its own reveal or combination of reveals, and in its own color. In addition, the reveals could also be positioned horizontally or vertically, affording architects even more freedom and ambition in their designs.