Nancy Banasik

Nancy Banasik

A message is only as effective as the planning behind it, and that's Nancy's forte at Pipitone. As VP/Strategic Account Planner, Nancy is our liaison to the customer, uncovering the insights, needs and details that lead to meaningful, game-changing brand ideas, effective strategies and compelling creative. Prior to joining Pipitone, that's exactly what she did for global brands like Heinz, DuPont, USG, Susan Komen Foundation, Hoover, Dirt Devil and Bank of America. For Gerber, she was part of the team that drove market share to an all-time high of 83%. For BEHR, her consumer insights led to a paint and primer campaign that created a new category of paint and earned the Home Depot Vendor of the Year award.

Recent Posts

Energy Security: Striking the Right Balance

Lately, there's been a shift in the conversation around energy. Remember when we used to talk about a "changing climate"? It was all a bit vague, right? Now, we call it "climate change," hitting home the urgency of the situation. There's no denying it - climate change is real, and cutting emissions is crucial. But the solution is much more nuanced and complex than that. 

Nancy Banasik   |   March 19, 2024 at 12:50 PM

The Wisdom of Aging

At Pipitone, we understand the senior care industry. From conducting research to creating strategic campaigns, we take pride in working with our clients to introduce new and diverse ideas to ensure their success. With more than 30 years of collective industry experience, we recognize the industry challenges and know how to face them head on.

Nancy Banasik   |   October 4, 2022 at 10:30 AM

Five Methods to Better Understand Your Customer

It has been a crazy year to say the least and, in the words of the infamous Grateful Dead, “What a long strange trip it’s been”. In an effort to keep a pulse on the ever-changing world around us, it’s important to check your consumer/customer insights. Are they still relevant? Many are, but some may have taken a left turn somewhere along the way. There are many ways to gather and confirm insights.

Nancy Banasik   |   August 26, 2020 at 11:00 PM

Because Maybe Your Assumptions Are Wrong

Sometimes it’s easy to discount the need to do research for a client assignment. Often, both client and agency teams feel they have a good understanding of the product benefits. Or, the creative team may cringe at the thought of their ideas being tested. But ask the question … are you sure you truly understand the customer’s perception or what may best resonate?

Nancy Banasik   |   August 17, 2020 at 9:33 AM