Engaging and reaching a niche audience poses unique challenges, particularly within the energy industry. Retail energy providers and utilities, for instance, must navigate diverse audiences that include consumers, small businesses, commercial and industrial customers, and even the wholesale energy marketplace. Similarly, the nuclear sector finds its stakeholders spanning governments, utilities, media, and consumers worldwide.
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Lately, there's been a shift in the conversation around energy. Remember when we used to talk about a "changing climate"? It was all a bit vague, right? Now, we call it "climate change," hitting home the urgency of the situation. There's no denying it - climate change is real, and cutting emissions is crucial. But the solution is much more nuanced and complex than that.
At Pipitone, we understand the senior care industry. From conducting research to creating strategic campaigns, we take pride in working with our clients to introduce new and diverse ideas to ensure their success. With more than 30 years of collective industry experience, we recognize the industry challenges and know how to face them head on.
It has been a crazy year to say the least and, in the words of the infamous Grateful Dead, “What a long strange trip it’s been”. In an effort to keep a pulse on the ever-changing world around us, it’s important to check your consumer/customer insights. Are they still relevant? Many are, but some may have taken a left turn somewhere along the way. There are many ways to gather and confirm insights.
Sometimes it’s easy to discount the need to do research for a client assignment. Often, both client and agency teams feel they have a good understanding of the product benefits. Or, the creative team may cringe at the thought of their ideas being tested. But ask the question … are you sure you truly understand the customer’s perception or what may best resonate?