In today's digital age, social media has become an indispensable tool for businesses seeking to connect with their audience, foster engagement and elevate brand awareness. That being said, a strategic social posting cadence is essential for maximizing reach and ensuring that your content resonates with followers at the right moments.
While not every social platform is right for every business, understanding the nuances of each platform can help businesses tailor their approach and achieve optimal results. Read on to learn more about some of the most popular platforms businesses use today, as well as some best practices on how you should be using them.
Facebook is a low-volume, high-value platform. To maintain engagement without overwhelming your audience, aim to post a few times per week. The ideal posting times are weekdays between 1 and 3 p.m. In addition, planning event promotions well in advance and leveraging Facebook Page Insights to track follower activity can further enhance your strategy.
Instagram thrives on visual content, making it vital to post consistently. Brands should aim for at least one touchpoint per day – whether it’s an in-feed post, story, or reel – with peak engagement times during lunch breaks (11 a.m. to 1 p.m.) and evenings (7 to 9 p.m.) on weekdays. It’s important to utilize a mix of Stories, Reels, and even IGTV to keep your audience engaged and provide variety in your content.
X (Twitter)
The fast-paced nature of X demands frequent updates. Posting multiple times a day, including reposting with comments, can help your brand stay relevant and visible. Optimal times for posting include lunch breaks (12 to 1 p.m.), late afternoons (3 to 4 p.m.) and evenings (5 to 6 p.m.). Engaging with relevant conversation threads, trending hashtags and retweeting valuable content from other users can also help to amplify your reach.
LinkedIn is a professional network where quality trumps quantity. LinkedIn favors content that keeps people within its platform, so utilizing different types of content – including articles and polls – will help your content get pushed onto the feeds of your target audiences, especially since LinkedIn feeds don’t show posts in chronological order. Posting no more than once a day, primarily on weekdays, helps maintain engagement.
TikTok
TikTok's dynamic environment supports frequent posting. Brands should aim to post at least once per day, if not more. And don’t be afraid to use stories, as well – anything from bloopers to behind-the-scenes looks at your most recent videos. Timing is less critical on this platform; instead, focus on understanding your target audience's habits and interests to guide your content strategy.
Our Strategies for Success
At Pipitone, we understand the intricacies of managing a successful social media presence. Our expertise encompasses both organic and paid social media strategies, compelling storytelling and visually stunning content. By leveraging advanced analytics, we decode real-time sentiments to craft precision-targeted campaigns that ensure your brand stands out in the crowded digital space.
Our social strategists utilize tools, such as Brandwatch for scheduling and management, that streamline the posting process across all platforms. We offer tailored digital marketing strategies, including SEO, SEM, marketing automation, and social listening, all designed to enhance your online presence, drive engagement and increase your follower count.
Whether your goal is to amplify brand awareness, drive sales or enhance customer engagement, Pipitone's team of creative minds, strategic thinkers and digital experts is here to assist. We work closely with you and your team to develop a customized social posting cadence that aligns with your business objectives and propels your brand to new heights.
Explore our social page or get in touch with us to craft or enhance your social strategy.
To learn more about social media strategies and tips on posting cadence, check out the resources below:
How Often to Post on Social Media │ Hootsuite
Best Times to Post on Social Media │ Sprout Social
Best Times to Post on Social Media 2024 │ HubSpot
How Often to Post on Social Media │ Constant Contact
