At Pipitone, we thrive on the dynamic partnerships we forge with our clients. These collaborations empower us to propel their businesses forward. Fueled by our clients' in-depth product knowledge, innovation, and vision, we infuse strategic insights, creative prowess, and industry expertise. Together, we craft award-winning creative that delivers remarkable results!
The architecture, design and construction industries are undergoing massive transformations driven by a wide range of digital technologies and solutions, including artificial intelligence (AI).
After two and a half days at the BOMA (Building Operator and Managers Association) International Conference & Expo in the Boston Convention Center, the return to Pittsburgh created an opportunity to reflect on what changed and what stayed the same during this pandemic.
For 11 consecutive years, Pipitone Group has proudly partnered with our building products manufacturing clients to develop impactful advertising that has been awarded recognition at the Architectural Record Advertising Excellence Awards. This year, the awards took place June 24, and Pipitone Group had the honor of celebrating three of our building products clients – Vitro Architectural Glass, Bobrick Washroom Equipment and Koala Kare Products – who took home a total of nine awards for single-page print ads, a spread ad, digital placements, integrated campaigns and social media engagement.
On June 8, I’ll be presenting virtually at the annual AIA Conference on Architecture’s “Smarter Together Series”. My presentation, “Converting Brand Equity into Sales Opportunity”, focuses on using integrated marketing to maintain share of voice, nurture relationships, measure as you go, and gain more conversions. But before I speak that day, I’d like to give you a little sneak peek into my insights.