---
title: Digital Transformation Webinar
description: The architecture, design and construction industries are undergoing massive transformations driven by digital technologies, including artificial intelligence.
image: https://blog.pipitone.com/hubfs/Digital%20Ai%20Event.png
---

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# Digital Transformation Webinar

The architecture, design and construction industries are undergoing massive transformations driven by a wide range of digital technologies and solutions, including artificial intelligence (AI).

So, what does this mean for building product manufacturers?

We recently hosted a webinar to discuss how these digital trends and technologies are driving change throughout the value chain. During the event, we took a deep dive into digital transformation in design and construction —featuring Steve Jones, senior director of industry insights research at Dodge Construction Network. Key topics included the impact of technology in design and construction, and the influence of social media on product selection (as shown in the chart below).

![Digital Ai Event](https://blog.pipitone.com/hs-fs/hubfs/Digital%20Ai%20Event.png?width=562&height=316&name=Digital%20Ai%20Event.png)

Pipitone’s in-house building products experts — Arnie Begler and Kim Tarquinio — also discussed the pros and cons of AI as it relates to marketing strategies and tactics in the building products category and beyond.

If you missed the webinar, be sure to check out the recording or view the presentation at the link below, then connect with us to learn more.

[![WATCH NOW ](https://no-cache.hubspot.com/cta/default/215472/dcb9d0ea-a3f2-4890-a672-4b9e94223b39.png)](https://cta-redirect.hubspot.com/cta/redirect/215472/dcb9d0ea-a3f2-4890-a672-4b9e94223b39)

 June 13, 2023 at 10:00 AM

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![Arnie Begler and Kim Tarquinio](https://blog.pipitone.com/hubfs/IMG_0866.jpg)

#### [Written by Arnie Begler and Kim Tarquinio](https://blog.pipitone.com/author/arnie-begler-and-kim-tarquinio)

Kim and Arnie are Pipitone's experts in architectural building products. With years of management, marketing and leadership experience, Kim acts as a liaison between clients and the agency, all while helping develop award-winning marketing strategies. And as the primary facilitator of the IntelliStep™ Planning Process, Arnie brings decades of expertise in marketing strategy, counsel and execution to our clients every day. Together, Kim and Arnie leverage their collective insights to serve major clients, including Kingspan, Vitro Architectural Glass, and Coronet Lighting.

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