For 11 consecutive years, Pipitone Group has proudly partnered with our building products manufacturing clients to develop impactful advertising that has been awarded recognition at the Architectural Record Advertising Excellence Awards. This year, the awards took place June 24, and Pipitone Group had the honor of celebrating three of our building products clients – Vitro Architectural Glass, Bobrick Washroom Equipment and Koala Kare Products – who took home a total of nine awards for single-page print ads, a spread ad, digital placements, integrated campaigns and social media engagement.
In the “Before Times,” as some now call it, e-commerce was already on the rise. Online shopping became standard practice in the mid- to late-2010s thanks to its ease of use and the growing popularity of social media.
A few weeks ago, we had the privilege of hosting our first Building Products 4Cast 2021 virtual event. We brought together experts from Dodge Data & Analytics, Building Design + Construction and three clients for a panel discussion. The event wrapped up with a glimpse into next year’s B2B marketing trends.
Marketing Through Online Continuing Education During the COVID-19 Crisis
As remote work becomes the new normal for architects and other design professionals, building product manufacturers have been forced to react quickly. In the past few weeks, we’ve helped our clients find solutions to urgent marketing challenges.
