The Evolution of Earned Media

In the dynamic world of public relations, understanding the nuances of earned media is more crucial than ever. Unlike paid or owned media, earned media stands out as the gold standard of credibility and authenticity in brand promotion. It refers to the publicity a brand receives through efforts not directly paid for or controlled by the brand itself. This could range from a journalist's favorable article in a leading publication to glowing customer reviews shared across social media platforms. 

Lynn McMahon   |   April 23, 2024 at 5:15 PM

The Elements of a Crisis Communication Plan: Specific = Success

Second in a Three-Part Series

Everyone would agree that the best way to manage a crisis is not to have one. But a crisis could hit any business or organization at any time. The “it won’t happen to me” belief is flawed, so a crisis communication plan is essential.

Lynn McMahon   |   July 27, 2023 at 2:00 PM

22 Reasons to Choose Pipitone Group

Happy Twosday (2/22/22)! Here's 22 reasons to choose Pipitone Group as your agency partner.

Pipitone News Team   |   February 22, 2022 at 10:26 AM