In the digital age, where conversation is currency, the art of listening has never been more critical. At Pipitone, we firmly believe in the power of social listening to not only hear but truly understand what drives conversations and engagement across social media landscapes. This profound understanding enables us to elevate our clients' marketing strategies, ensuring they resonate with their target audiences while staying ahead of industry trends.
Social media influencers are everywhere. Whether you need a new brunch spot or you’re looking for the perfect denim jacket, you’ve probably seen an influencer posting about it.
It has been a crazy year to say the least and, in the words of the infamous Grateful Dead, “What a long strange trip it’s been”. In an effort to keep a pulse on the ever-changing world around us, it’s important to check your consumer/customer insights. Are they still relevant? Many are, but some may have taken a left turn somewhere along the way. There are many ways to gather and confirm insights.