Leah Moore

Leah Moore

As Pipitone’s Director of Digital, Leah knows you can’t find the forest without looking for the trees. Her day-to-day goal is helping clients leave a digital footprint, and she is a master at developing strategic and measurable digital marketing plans and executing them using a wide array of tools and best practices. Leah is passionate about tracking how marketing performs and thinking about how iterative improvements can turn any client’s everyday marketing efforts into amazing lead generation and nurturing tools.

Recent Posts

Building Websites: When Wix or Squarespace Doesn’t Cut It

Are you building a website? You might be tempted to use a template-based content management system (CMS) like Wix or Squarespace – but sometimes, those platforms just don’t cut it. Tools like Squarespace or Wix can make it easy to build a website on your own, but they can also result in a very cookie-cutter experience.

Leah Moore   |   January 11, 2022 at 10:11 AM

ABM in B2B: Zeroing in on Results

In this day and age, it’s no longer suggested to market smarter – it’s demanded. Knowing your audience like the back of your hand and targeting them with a perfectly tailored message at the right time is a requirement. Account-based marketing (ABM), also known as key-account targeting, is a clear example of the values of modern marketing, and it stands to reason that this technique can be a game-changer for B2B marketers, big and small.

Leah Moore   |   August 30, 2018 at 10:00 AM

A Mentality on Inbound Marketing

In today’s digital age, potential customers are more informed than ever. In fact, prospects have made 60 percent of their buying decision before even talking to a sales representative.

This means that more often than not, potential prospects have already made up their mind about how your product meets their specific needs before they even connect with a member of your team.

Leah Moore   |   June 20, 2017 at 9:58 AM

Pipitone Group Earns Recognition as a HubSpot Gold Partner Agency!

Pipitone Group (PG) is excited to announce that it has been named a HubSpot Gold Certified Agency Partner for its outstanding use of the platform and its automated inbound marketing tools.

Leah Moore   |   May 10, 2016 at 4:14 PM

The Art (and Science) of the Perfect Email

Much like a five-star hotel has the most comfortable rooms and a great spa, a five-star email has a special mix of the right content, killer layout and spot-on strategy.

Leah Moore   |   January 21, 2015 at 5:12 PM
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