Are you building a website? You might be tempted to use a template-based content management system (CMS) like Wix or Squarespace – but sometimes, those platforms just don’t cut it. Tools like Squarespace or Wix can make it easy to build a website on your own, but they can also result in a very cookie-cutter experience.
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In this day and age, it’s no longer suggested to market smarter – it’s demanded. Knowing your audience like the back of your hand and targeting them with a perfectly tailored message at the right time is a requirement. Account-based marketing (ABM), also known as key-account targeting, is a clear example of the values of modern marketing, and it stands to reason that this technique can be a game-changer for B2B marketers, big and small.
In today’s digital age, potential customers are more informed than ever. In fact, prospects have made 60 percent of their buying decision before even talking to a sales representative.
This means that more often than not, potential prospects have already made up their mind about how your product meets their specific needs before they even connect with a member of your team.
Pipitone Group (PG) is excited to announce that it has been named a HubSpot Gold Certified Agency Partner for its outstanding use of the platform and its automated inbound marketing tools.
Much like a five-star hotel has the most comfortable rooms and a great spa, a five-star email has a special mix of the right content, killer layout and spot-on strategy.