Surviving the Email Authentication Apocalypse

Let's face it, email marketing is a beast in the business world—it’s everything from connecting with your audience to boosting engagement and firing up those oh-so-sweet conversions. But it's not just about crafting those killer messages and hitting 'send.' There's a whole bunch of behind-the-scenes tech-fu ensuring your emails land right where they're supposed to and not in the dreaded spam folder.

Greg Forysythe, Senior Digital Strategist   |   February 1, 2024 at 3:54 PM

Happy PAW-lidays from your friends at Pipitone

At Pipitone, we care about our Northside community, our neighbors and their furry friends.

Scott Pipitone   |   December 19, 2023 at 12:06 PM

Introducing 'Pipitone GivesaHand'

At Pipitone, we have always believed in the power of collective action and the importance of giving back to the community that has given us so much. Our commitment to making a difference extends beyond our day-to-day work. Today, we are thrilled to announce the launch of our new corporate giving program, Pipitone GivesaHand. 

Scott Pipitone   |   December 5, 2023 at 8:00 AM

Building Strong BPM Partnerships: The Key to Advertising Excellence

At Pipitone, we thrive on the dynamic partnerships we forge with our clients. These collaborations empower us to propel their businesses forward. Fueled by our clients' in-depth product knowledge, innovation, and vision, we infuse strategic insights, creative prowess, and industry expertise. Together, we craft award-winning creative that delivers remarkable results!

Arnie Begler   |   October 25, 2023 at 10:30 AM

Crisis Communication: Managing the Message

Third in a Three-Part Series

Clients often ask: What’s the difference between an issue and a crisis? A crisis has greater potential for harm – to others and to the reputation of the company – and a greater sense of urgency than an issue, often the result of media involvement. As a channel to your audience, media amplify your messages, and that changes interest, timing, demands and expectations.

Lynn McMahon   |   October 9, 2023 at 11:25 AM