Founded in 1843, the Roman Catholic Diocese of Pittsburgh has a rich and storied history in Western Pennsylvania. But recently, the institution had come to face urgent and extraordinary financial needs. Its parishes, education programs and community outreach initiatives all needed support—and fast.
Two weeks ago we hosted a ROMI seminar—offering insight into the era of marketing accountability and tracking return on marketing investment.
Great turnout for a great event
We hosted an educational seminar “What’s the Measure of a Marketing Program? Measuring Return on Marketing Investment through Marketing Automation,” yesterday in the Lexus Club at PNC Park. There was a great turn out, and everyone enjoyed themselves while learning more about return on marketing investment (ROMI).
Much like a five-star hotel has the most comfortable rooms and a great spa, a five-star email has a special mix of the right content, killer layout and spot-on strategy.