At the core of any campaign lives a marketing website, a vehicle to which all campaign extensions point back. It’s a website that not only informs visitors as to who you are and what you do, but also conveys your unique selling points, enabling potential customers to take the next step and start seeing results.
In today’s digital age, potential customers are more informed than ever. In fact, prospects have made 60 percent of their buying decision before even talking to a sales representative.
This means that more often than not, potential prospects have already made up their mind about how your product meets their specific needs before they even connect with a member of your team.
A longtime Pipitone Group (PG) client, Axiall Water Treatment Products produces calcium hypochlorite—a solid form of chlorine—used for a wide range of water treatment applications, including commercial swimming pools, under the Accu-Tab® chlorination system brand.
Pipitone Group (PG) is excited to announce that it has been named a HubSpot Gold Certified Agency Partner for its outstanding use of the platform and its automated inbound marketing tools.
To architects, the benefits of CENTRIA’s enhanced Formawall® Graphix SeriesTM with Directional Reveals should have been obvious: Now, they could really get creative with their designs without complicating their project’s installation. These product enhancements enabled a single insulated metal panel to be customized to look like up to 24 smaller ones, each with its own reveal or combination of reveals, and in its own color. In addition, the reveals could also be positioned horizontally or vertically, affording architects even more freedom and ambition in their designs.