A Mentality on Inbound Marketing

In today’s digital age, potential customers are more informed than ever. In fact, prospects have made 60 percent of their buying decision before even talking to a sales representative.

This means that more often than not, potential prospects have already made up their mind about how your product meets their specific needs before they even connect with a member of your team.

Leah Moore   |   June 20, 2017 at 9:58 AM

How We Built a Study that Held Water

A longtime Pipitone Group (PG) client, Axiall Water Treatment Products produces calcium hypochlorite—a solid form of chlorine—used for a wide range of water treatment applications, including commercial swimming pools, under the Accu-Tab® chlorination system brand.

Pipitone News Team   |   July 6, 2016 at 4:00 PM

Pipitone Group Earns Recognition as a HubSpot Gold Partner Agency!

Pipitone Group (PG) is excited to announce that it has been named a HubSpot Gold Certified Agency Partner for its outstanding use of the platform and its automated inbound marketing tools.

Leah Moore   |   May 10, 2016 at 4:14 PM

Revealing the Power of Marketing Integration

To architects, the benefits of CENTRIA’s enhanced Formawall® Graphix SeriesTM with Directional Reveals should have been obvious: Now, they could really get creative with their designs without complicating their project’s installation. These product enhancements enabled a single insulated metal panel to be customized to look like up to 24 smaller ones, each with its own reveal or combination of reveals, and in its own color. In addition, the reveals could also be positioned horizontally or vertically, affording architects even more freedom and ambition in their designs.

Pipitone News Team   |   February 4, 2016 at 12:52 PM

Harnessing the Power of a Strategic, Integrated Product Launch


MSA’s two new arc flash harnesses represent the epitome of safety and value. But having a great product is only half the battle.

Pipitone News Team   |   December 11, 2015 at 12:36 PM