The Future of Analytics: GA4 Bootcamp Webinar Recap

Pipitone is here to help you transition from Universal Analytics to Google Analytics 4.


The countdown is on! It’s Less than three months until Google officially makes the transition from Universal Analytics (UA) to Google Analytics (GA4.) So, do you feel prepared?

Greg Forysythe, Senior Digital Strategist   |   April 6, 2023 at 2:16 PM

5 Reasons Why Your Website Should be ADA Compliant

ADA compliance isn't limited to physical spaces. It encompasses all public-facing entities, including websites.


Web accessibility — or eAccessibility — is the inclusive practice of ensuring the format, structure, content and visuals on websites are accessible by those with physical and situational disabilities.

Pipitone News Team   |   March 7, 2023 at 10:30 AM

Building Websites: When Wix or Squarespace Doesn’t Cut It

Are you building a website? You might be tempted to use a template-based content management system (CMS) like Wix or Squarespace – but sometimes, those platforms just don’t cut it. Tools like Squarespace or Wix can make it easy to build a website on your own, but they can also result in a very cookie-cutter experience.

Leah Moore   |   January 11, 2022 at 10:11 AM

Harness Influencer Relations with These 5 Tips

Social media influencers are everywhere. Whether you need a new brunch spot or you’re looking for the perfect denim jacket, you’ve probably seen an influencer posting about it.

Pipitone News Team   |   August 19, 2021 at 9:53 AM

Are Virtual Events Here to Stay?

In the “Before Times,” as some now call it, e-commerce was already on the rise. Online shopping became standard practice in the mid- to late-2010s thanks to its ease of use and the growing popularity of social media. 

Pipitone News Team   |   May 3, 2021 at 5:08 PM