5 Reasons Why Your Website Should be ADA Compliant

ADA compliance isn't limited to physical spaces. It encompasses all public-facing entities, including websites.


Web accessibility — or eAccessibility — is the inclusive practice of ensuring the format, structure, content and visuals on websites are accessible by those with physical and situational disabilities.

Pipitone News Team   |   March 7, 2023 at 10:30 AM

Building Websites: When Wix or Squarespace Doesn’t Cut It

Are you building a website? You might be tempted to use a template-based content management system (CMS) like Wix or Squarespace – but sometimes, those platforms just don’t cut it. Tools like Squarespace or Wix can make it easy to build a website on your own, but they can also result in a very cookie-cutter experience.

Leah Moore   |   January 11, 2022 at 10:11 AM

Harness Influencer Relations with These 5 Tips

Social media influencers are everywhere. Whether you need a new brunch spot or you’re looking for the perfect denim jacket, you’ve probably seen an influencer posting about it.

Pipitone News Team   |   August 19, 2021 at 9:53 AM

Are Virtual Events Here to Stay?

In the “Before Times,” as some now call it, e-commerce was already on the rise. Online shopping became standard practice in the mid- to late-2010s thanks to its ease of use and the growing popularity of social media. 

Pipitone News Team   |   May 3, 2021 at 5:08 PM

Five Methods to Better Understand Your Customer

It has been a crazy year to say the least and, in the words of the infamous Grateful Dead, “What a long strange trip it’s been”. In an effort to keep a pulse on the ever-changing world around us, it’s important to check your consumer/customer insights. Are they still relevant? Many are, but some may have taken a left turn somewhere along the way. There are many ways to gather and confirm insights.

Nancy Banasik   |   August 26, 2020 at 11:00 PM