At Pipitone, we have always believed in the power of collective action and the importance of giving back to the community that has given us so much. Our commitment to making a difference extends beyond our day-to-day work. Today, we are thrilled to announce the launch of our new corporate giving program, Pipitone GivesaHand.
At Pipitone, we thrive on the dynamic partnerships we forge with our clients. These collaborations empower us to propel their businesses forward. Fueled by our clients' in-depth product knowledge, innovation, and vision, we infuse strategic insights, creative prowess, and industry expertise. Together, we craft award-winning creative that delivers remarkable results!
Third in a Three-Part Series
Clients often ask: What’s the difference between an issue and a crisis? A crisis has greater potential for harm – to others and to the reputation of the company – and a greater sense of urgency than an issue, often the result of media involvement. As a channel to your audience, media amplify your messages, and that changes interest, timing, demands and expectations.
Second in a Three-Part Series
Everyone would agree that the best way to manage a crisis is not to have one. But a crisis could hit any business or organization at any time. The “it won’t happen to me” belief is flawed, so a crisis communication plan is essential.
Tylenol and effective crisis management are synonymous. Between September 29 and October 1, 1982, seven people died after taking Tylenol that later was found to be laced with cyanide. The gravity of the crisis could have put the drug maker out of business. Instead, the company’s management of the situation resulted in successful business resumption, heightened respect and is regarded as the paragon of crisis management.