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There’s an old phrase used to describe the first few weeks or months of marital bliss immediately following the wedding – the Honeymoon Phase. It’s a time in the relationship where both parties are on their best behavior and where any idiosyncrasies or “issues” are swept under the rug. It’s a pleasant time, but one that doesn’t last very long. Clients and agencies experience this time too. And, while the Honeymoon Phase in an agency/client relationship doesn’t necessarily mean champagne, roses and exotic trips (maybe for some agencies), it does involve learning what clients want, and maybe even more importantly, what they need. |
Chances are you’ve heard that phrase about a thousand times. No matter what industry you’re in or who your customer’s are—consumers, other businesses, employees who need to “buy in” to what you’re selling—if you’re trying to increase awareness, educate, gain acceptance or influence/change opinions and, ultimately, behavior, credibility is the key.
“Street Cred’”
PRSA Pittsburgh Honors Pipitone Group at the 2010 Renaissance Awards
PRSA Pittsburgh honored Pipitone Group with two Renaissance Awards of Merit for its 2010 submissions. The PRSA Renaissance Awards recognize the region's best public relations campaigns and tactics, as well as its most admired communicators in the Pittsburgh area.
--Pittsburgh Chapter of the American Marketing Association Awards Sauereisen and Benner Commerce Park--