Erin Payer, Digital Marketing Supervisor at Pipitone Group (PG), was recently quoted in a MarketingExperiments blog post. The first internet based research lab to conduct experiments in optimizing marketing and sales processes, Marketing Experiments polled experts to ask how metrics and Web analytics are best utilized.
Pittsburgh, September 13, 2011—Scott Pipitone, President and CEO of Pipitone Group (PG), was recently quoted in three Pittsburgh Business Times articles, all of which focused on the important steps advertising and public relations agencies are taking to embrace new electronic devices and social media platforms. Each of these articles discusses the new strategies and challenges—from smart phones and tablets to apps and Facebook groups—facing public relations and advertising professionals in this digital age.
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There’s an old phrase used to describe the first few weeks or months of marital bliss immediately following the wedding – the Honeymoon Phase. It’s a time in the relationship where both parties are on their best behavior and where any idiosyncrasies or “issues” are swept under the rug. It’s a pleasant time, but one that doesn’t last very long. Clients and agencies experience this time too. And, while the Honeymoon Phase in an agency/client relationship doesn’t necessarily mean champagne, roses and exotic trips (maybe for some agencies), it does involve learning what clients want, and maybe even more importantly, what they need. |
Chances are you’ve heard that phrase about a thousand times. No matter what industry you’re in or who your customer’s are—consumers, other businesses, employees who need to “buy in” to what you’re selling—if you’re trying to increase awareness, educate, gain acceptance or influence/change opinions and, ultimately, behavior, credibility is the key.
“Street Cred’”
PRSA Pittsburgh Honors Pipitone Group at the 2010 Renaissance Awards
PRSA Pittsburgh honored Pipitone Group with two Renaissance Awards of Merit for its 2010 submissions. The PRSA Renaissance Awards recognize the region's best public relations campaigns and tactics, as well as its most admired communicators in the Pittsburgh area.