Ingomar Living Waters is an outreach ministry of the nonprofit Ingomar Church located in Pittsburgh with a vision bring the gift of clean water to the world. They held their first ever Turning Wine into Water event on Saturday, June 1 at the Engine House 25 Winery and Roberto Clemente Museum to raise money for their cause and also launch the new brand for the organization.
Demand More from Your Marketing
As marketing subject matter experts, staff of Pipitone Group are often asked to provide their insights on industry trends by members of the media. Recently, the editorial staff of TEQ, a news magazine published by the Pittsburgh Technology Council that serves the business-to-business information needs of area technology companies, asked Scott Pipitone if he would put pen to paper—okay, fingers to keyboard—to share with readers his thoughts on a growing trend in marketing today: Demand Generation through Marketing Automation. It’s one that Pipitone Group has been on the leading edge of for some time now—from sales and marketing alignment, to personas and buy cycles; from creation of content to measuring results and everything in between—so, of course, he said, yes.
The annual report to shareholders historically has been the single most important document companies have used to communicate with their constituents. You’ve seen them—with lots of elegant, glossy photos, striking designs, and filled with stories about a company’s achievements in the board room and in the community and, of course, financial results.
The Pipitone Group team took a mid-week respite on Thursday partake in a Pittsburgher’s favorite pastime, bowling. Sporting our new InteGREATOR t-shirts, the PG team headed down to Elks Lodge 339 for an afternoon of bowling, beer and friendly competition.
Charles Darwin wrote that “It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” His theory posited that individual species would have to adapt in order to survive, and that natural selection—the so-called “survival of the fittest”—would weed out the species that failed to adapt to the changing environment.