FOR IMMEDIATE RELEASE
We work in an era where marketing is increasingly accountable, not just for outputs — brochures, websites, advertising, trade show booths and direct mailers — or even outgrowths — website visitors, followers and likes — but for outcomes. Results with a Return on Marketing Investment - ROMI.
It’s an incredible honor to be named the first Small Business Community Hero by Direct Energy and Pittsburgh Magazine At Pipitone Group (PG), we’re celebrating our 20th Anniversary this year. That occasion and this award has prompted me to think a lot about what we’ve accomplished in the past 20 years as well as what it means to be a good corporate citizen here in the Pittsburgh region. For me and the 32 talented people who work with me, it comes down to one simple phrase: Doing Great Work with Great People.
Ingomar Living Waters is an outreach ministry of the nonprofit Ingomar Church located in Pittsburgh with a vision bring the gift of clean water to the world. They held their first ever Turning Wine into Water event on Saturday, June 1 at the Engine House 25 Winery and Roberto Clemente Museum to raise money for their cause and also launch the new brand for the organization.
Demand More from Your Marketing
As marketing subject matter experts, staff of Pipitone Group are often asked to provide their insights on industry trends by members of the media. Recently, the editorial staff of TEQ, a news magazine published by the Pittsburgh Technology Council that serves the business-to-business information needs of area technology companies, asked Scott Pipitone if he would put pen to paper—okay, fingers to keyboard—to share with readers his thoughts on a growing trend in marketing today: Demand Generation through Marketing Automation. It’s one that Pipitone Group has been on the leading edge of for some time now—from sales and marketing alignment, to personas and buy cycles; from creation of content to measuring results and everything in between—so, of course, he said, yes.