inourwords

Don Hewitt, the revered news man and creator of “60 Minutes”, managed some of the best and brightest journalistic minds of our time. Some might say he managed some pretty massive egos, too, with the likes Mike Wallace, Harry Reasoner and Ed Bradley. Despite the tremendous talent that reported to him, however, his simple direction remained constant for more than 40 years: “Tell me a story.” In fact, his book is aptly titled, “Tell Me a Story: Fifty Years and 60 Minutes in Television.” Few could argue that the reason “60 Minutes” is now in its 45^th year is because its correspondents stick to that simple four-word creed.

In practicing media relations for 15 years, I’m still fascinated by the elements of what makes a great news story. As a PR guy, however, I still find myself struggling to explain to clients that in order for their media relations strategy to work and for their product or service to become news, they need to go back to Mr. Hewitt’s advice, or for that matter, the words my four-year-old daughter says every night when I’m tucking her in – “Tell me a story.”

Pittsburgh, August 31, 2012 – Pipitone Group (PG) has been named 64^th in the Pittsburgh Business Times’ “Pittsburgh’s 100 fastest-growing Company Profiles.” PG came in 5^th place by industry under the Marketing/Publishing/Advertising category.

Kim Tarquinio is a Jane of all trades with an amazing ability to be everywhere at once. With 20 years of experience in the communications field, she has involved herself in a wide variety of tasks including project management, website development, public relations, publication writing and much more. We sat down with Kim to find out how she manages her daily responsibilities at Pipitone Group (PG).

Erin Payer, Digital Marketing Supervisor at Pipitone Group (PG), was recently quoted in a MarketingExperiments blog post. The first internet based research lab to conduct experiments in optimizing marketing and sales processes, Marketing Experiments polled experts to ask how metrics and Web analytics are best utilized.