A small but mighty collection of Pipitone Group staffers and their families braved threatening skies and chilly temps to participate in the 5K Highmark Walk for a Healthy Community on Saturday, May 17. All proceeds from PG’s fundraising efforts went to benefit the recreation fund at Presbyterian SeniorCare, one of PG’s B2C accounts.
Sometimes, you have to pull away the layers to get the core of a marketing issue.