Every marketer wants to demonstrate a positive impact and ROI. Through closed-loop marketing you’ll be able to more closely, if not directly, associate increasing numbers of customers and dollars earned back to the marketing initiative that generated them. Check out our VP of Strategic Integration, Arnie Begler’s post, “Close the Loop Between Marketing and Revenue” on our Demand to Close blog to find out how you can start utilizing closed-loop marketing best practices today.
Proceeds benefit PG client Presbyterian SeniorCare
A small but mighty collection of Pipitone Group staffers and their families braved threatening skies and chilly temps to participate in the 5K Highmark Walk for a Healthy Community on Saturday, May 17. All proceeds from PG’s fundraising efforts went to benefit the recreation fund at Presbyterian SeniorCare, one of PG’s B2C accounts.
