The art and science of blending the right brand ingredients of a company merger and effectively serving up that new distinctive flavor is more complex than your everyday branding initiative.
Decisions surrounding the new, combined brand are wrought with legacy, politics and emotion. When organizations do not prioritize or consider their brand strategy and message early on, they can undermine and sabotage the success of the entire effort altogether.
At Pipitone Group (PG), we pride ourselves on doing great work with great people.
And few causes are as noteworthy as promoting the life-saving work being done by our clients in the healthcare community every day. It’s for that reason why we’re so proud to announce our clients as the winners of three Healthcare Advertising Awards, the oldest, largest and most well-known awards in the healthcare industry.
In today’s digital age, potential customers are more informed than ever. In fact, prospects have made 60 percent of their buying decision before even talking to a sales representative.
This means that more often than not, potential prospects have already made up their mind about how your product meets their specific needs before they even connect with a member of your team.
Pipitone Group's (PG) Architectural Building Products Team recently attended the 2017 American Institute of Architects (AIA) Convention.
Along with supporting our clients, we were afforded the opportunity to asses the architectural building products landscape and learn best practices from industry leaders. A special perk was sharing in our clients' experience as they were recognized for their advertising efforts at the Architectural Record Advertising Excellence Awards Breakfast.
Developing a marketing strategy geared toward architects is a complex process.
In the past, building product manufacturers would simply rely on feedback from their sales teams, or use networking opportunities like lunch and learn events to earn face time and get inside an architect’s head regarding the specification process.