It is a capital mistake to theorize before one has data.Insensibly, one begins to twist facts to suit theories, instead of theories to suit facts. – Arthur Conan Doyle
If you’re a marketer, there’s a good chance you didn’t get into this business for the math. But the reality today is that we’re living in the era of big data. Measuring the results of your marketing efforts is more important than ever.
At the core of any campaign lives a marketing website, a vehicle to which all campaign extensions point back. It’s a website that not only informs visitors as to who you are and what you do, but also conveys your unique selling points, enabling potential customers to take the next step and start seeing results.
It is always rewarding for us to see our clients recognized for their work. But when they’re honored on an international level, it’s all the more satisfying.
That type of global recognition was on display this November, as five of our clients were bestowed with MarCom Awards, one of the largest and most respected creative competitions in the world where over 6,500 entries were submitted from 19 countries this year.
For the last eight years, Pipitone Group (PG) has devoted an entire day to give back to its Observatory Hill community.
This October was no different, as PG closed its doors to beautify Riverview Park and the surrounding area for the third year in a row, continuing our partnership with the Pittsburgh Parks Conservancy.
Sometimes it feels like you can throw a rock in any direction and hit an integrated marketing agency.
But what separates them? All marketing firms serve various types of customers with a similar arsenal of tactics, from white papers to websites and everything in between. However, finding an agency that specializes in a particular industry — in our case, architectural building products (ABP) — provides customers with a distinct competitive advantage.