Caroline, a 10-year public relations veteran, joined Pipitone Group in October 2020. Read on to learn more about what makes Caroline a true InteGREATor.
On June 8, I’ll be presenting virtually at the annual AIA Conference on Architecture’s “Smarter Together Series”. My presentation, “Converting Brand Equity into Sales Opportunity”, focuses on using integrated marketing to maintain share of voice, nurture relationships, measure as you go, and gain more conversions. But before I speak that day, I’d like to give you a little sneak peek into my insights.
Fifteen months into the pandemic, and I’m facing my first crisis. On June 2, Pipitone Group will shift away from work-from-home status and back to work-from-work status. That’s not the crisis.
In the “Before Times,” as some now call it, e-commerce was already on the rise. Online shopping became standard practice in the mid- to late-2010s thanks to its ease of use and the growing popularity of social media.
Many things have changed over the past year, and our lives have changed with them.
We did away with the morning commute, working from home nearly all of the time. We swapped handshakes for hand sanitizer and social distancing. We celebrated the holiday season over video calls, joining from our separate homes as glowing screens brought us together.
Amid all these changes, Pipitone Group managed to start this year a lot like we started the last one – collaborating with our clients to create great work.