In the “Before Times,” as some now call it, e-commerce was already on the rise. Online shopping became standard practice in the mid- to late-2010s thanks to its ease of use and the growing popularity of social media.
Many things have changed over the past year, and our lives have changed with them.
We did away with the morning commute, working from home nearly all of the time. We swapped handshakes for hand sanitizer and social distancing. We celebrated the holiday season over video calls, joining from our separate homes as glowing screens brought us together.
Amid all these changes, Pipitone Group managed to start this year a lot like we started the last one – collaborating with our clients to create great work.
The year 2020 is one for the history books. Among all of the new terminology created during the COVID-19 pandemic is the term ‘essential employee.’ Essential is defined as absolutely necessary, or extremely important. This holiday season, we are expressing ‘essential’ gratitude to team members at Presbyterian SeniorCare Network.
A few weeks ago, we had the privilege of hosting our first Building Products 4Cast 2021 virtual event. We brought together experts from Dodge Data & Analytics, Building Design + Construction and three clients for a panel discussion. The event wrapped up with a glimpse into next year’s B2B marketing trends.
It has been a crazy year to say the least and, in the words of the infamous Grateful Dead, “What a long strange trip it’s been”. In an effort to keep a pulse on the ever-changing world around us, it’s important to check your consumer/customer insights. Are they still relevant? Many are, but some may have taken a left turn somewhere along the way. There are many ways to gather and confirm insights.