Our Brand Makeover Challenge brought together teammates from every corner of the agency for a fast, fun and surprisingly powerful exercise in creative marketing. Here's how it worked, what we learned, and why it reinforced something we've believed all along: everyone is a creator.
We walked back through the doors after the holiday break and things look different. And I don’t just mean we swapped out the carpet or bought a few new plants. We spent the downtime tearing down walls—literally and metaphorically—to rebuild our space into something that matches our ambition.
Effective communication in the healthcare and wellness sector is a delicate balancing act. It requires the precision of a scientist and the soul of a storyteller. When you are dealing with patient outcomes, FDA regulations and complex clinical data, there is no room for ambiguity. Yet, facts alone rarely move mountains—or markets. To truly drive awareness and shape perception, brands must translate rigorous science into narratives that resonate on a human level.
Core values are the heart and soul of any great organization, supporting a company's vision and shapingits culture.They help employees better understand what a company holds sacred and how to align with its stated mission and vision. Core valuesserve as a guide for behavioral norms while giving employees a shared sense of commitment and purpose.
This year's PRSA Pittsburgh Renaissance Awards, held Jan. 25 at the Fairmont Pittsburgh, celebrated the power of storytelling and innovation. It was an evening where remarkable work was recognized, and we couldn't be prouder of the honors that our clients and teams received. Eat'n Park's corporate history, "The Story Behind the Smile", Kingspan Insulated Panels' 2022 Sustainability Report, and our very own "Day in the Life" drone video were shining stars of the evening. Our motto at Pipitone is expect GREAT, and each of these projects lived up to that promise.