At Pipitone, we thrive on the dynamic partnerships we forge with our clients. These collaborations empower us to propel their businesses forward. Fueled by our clients' in-depth product knowledge, innovation, and vision, we infuse strategic insights, creative prowess, and industry expertise. Together, we craft award-winning creative that delivers remarkable results!
Why is brand voice important? In today's cluttered marketplace, it is imperative to have a consistent and distinctive brand voice to break through the noise. Voice and tone help a brand create a personality that better differentiates it from competitors.
InteGREAT Thinking is a podcast where we share our perspective on the latest marketing trends, best practices and tips to impact your business. Each episode we will bring you engaging interviews from our team and other industry thought leaders to give insight into how you can approach marketing communications to drive results.
At the core of any campaign lives a marketing website, a vehicle to which all campaign extensions point back. It’s a website that not only informs visitors as to who you are and what you do, but also conveys your unique selling points, enabling potential customers to take the next step and start seeing results.
The art and science of blending the right brand ingredients of a company merger and effectively serving up that new distinctive flavor is more complex than your everyday branding initiative.
Decisions surrounding the new, combined brand are wrought with legacy, politics and emotion. When organizations do not prioritize or consider their brand strategy and message early on, they can undermine and sabotage the success of the entire effort altogether.