InteGREAT Thinking is a podcast where we share our perspective on the latest marketing trends, best practices and tips to impact your business. Each episode we will bring you engaging interviews from our team and other industry thought leaders to give insight into how you can approach marketing communications to drive results.
At the core of any campaign lives a marketing website, a vehicle to which all campaign extensions point back. It’s a website that not only informs visitors as to who you are and what you do, but also conveys your unique selling points, enabling potential customers to take the next step and start seeing results.
The art and science of blending the right brand ingredients of a company merger and effectively serving up that new distinctive flavor is more complex than your everyday branding initiative.
Decisions surrounding the new, combined brand are wrought with legacy, politics and emotion. When organizations do not prioritize or consider their brand strategy and message early on, they can undermine and sabotage the success of the entire effort altogether.
Pipitone Group (PG) found itself in a bit of a pickle this week and many weeks prior, as it helped its client, Kraft Heinz, launch its first new pickle flavors in more than half a century. A fully integrated effort showcased all of the PG's varieties including graphic design, media relations, digital marketing and marketing technologies.
To architects, the benefits of CENTRIA’s enhanced Formawall® Graphix SeriesTM with Directional Reveals should have been obvious: Now, they could really get creative with their designs without complicating their project’s installation. These product enhancements enabled a single insulated metal panel to be customized to look like up to 24 smaller ones, each with its own reveal or combination of reveals, and in its own color. In addition, the reveals could also be positioned horizontally or vertically, affording architects even more freedom and ambition in their designs.