The art and science of blending the right brand ingredients of a company merger and effectively serving up that new distinctive flavor is more complex than your everyday branding initiative.
Decisions surrounding the new, combined brand are wrought with legacy, politics and emotion. When organizations do not prioritize or consider their brand strategy and message early on, they can undermine and sabotage the success of the entire effort altogether.
Pipitone Group (PG) found itself in a bit of a pickle this week and many weeks prior, as it helped its client, Kraft Heinz, launch its first new pickle flavors in more than half a century. A fully integrated effort showcased all of the PG's varieties including graphic design, media relations, digital marketing and marketing technologies.
To architects, the benefits of CENTRIA’s enhanced Formawall® Graphix SeriesTM with Directional Reveals should have been obvious: Now, they could really get creative with their designs without complicating their project’s installation. These product enhancements enabled a single insulated metal panel to be customized to look like up to 24 smaller ones, each with its own reveal or combination of reveals, and in its own color. In addition, the reveals could also be positioned horizontally or vertically, affording architects even more freedom and ambition in their designs.
MSA’s two new arc flash harnesses represent the epitome of safety and value. But having a great product is only half the battle.
Founded in 1843, the Roman Catholic Diocese of Pittsburgh has a rich and storied history in Western Pennsylvania. But recently, the institution had come to face urgent and extraordinary financial needs. Its parishes, education programs and community outreach initiatives all needed support—and fast.