The Job of Creative Director: Dispelling the Don Draper Myth

Adman Don Draper as portrayed by Jon Hamm on AMC's "Mad Men."
Jeff Piatt   |   February 12, 2014 at 12:21 PM

Pittsburgh Graphic Design: The More Things Change...

If you spend 40-plus years in any industry, you’re liable to see change. If you spend it in the marketing and communications industry, you’re destined to see it. My new home away from home here at Pipitone Group, an integrated marketing agency, has embraced change so much that it’s ingrained in our mission statement: Always evolving, ever learning, constantly growing by doing great work with great people. 

Pipitone News Team   |   December 17, 2013 at 3:32 PM

‘Tis the Season..For Strategic Marketing Planning

I’m not sure how it happened, but all of a sudden the holiday season is upon us. I swear we were just celebrating Halloween last week. I’ve barely tucked my kids’ costumes away —and there’s still some Halloween loot left to enjoy, but all of a sudden carols are on the radio and decorations are up at the  mall.  So while I have no idea where November went, December is upon us and that means two things:

Kim Tarquinio   |   December 10, 2013 at 6:51 PM

Pipitone Group’s Great Work Wins Seven Awards

Pipitone Group, a leading Pittsburgh advertising agency, took home seven Golden Triangle awards at a recent ceremony held by the Pittsburgh Chapter of the International Association of Business Communicators (IABC).

Pipitone News Team   |   October 2, 2013 at 5:41 PM

Demand Generation: Free Briefing on Building Brands and Business

The Hill Group and Pipitone Group are hosting a free executive briefing on Thursday, October 17, at the Duquesne Club. The morning briefing titled, "Brand to Demand to Close:Generating demand and sustaining engagement in your brand, products and services," will demonstrate how Demand Generation Through Marketing Automation can improve results and return on marketing investment.

Pipitone News Team   |   September 4, 2013 at 5:17 PM