At the core of any campaign lives a marketing website, a vehicle to which all campaign extensions point back. It’s a website that not only informs visitors as to who you are and what you do, but also conveys your unique selling points, enabling potential customers to take the next step and start seeing results.
The art and science of blending the right brand ingredients of a company merger and effectively serving up that new distinctive flavor is more complex than your everyday branding initiative.
Decisions surrounding the new, combined brand are wrought with legacy, politics and emotion. When organizations do not prioritize or consider their brand strategy and message early on, they can undermine and sabotage the success of the entire effort altogether.
A longtime Pipitone Group (PG) client, Axiall Water Treatment Products produces calcium hypochlorite—a solid form of chlorine—used for a wide range of water treatment applications, including commercial swimming pools, under the Accu-Tab® chlorination system brand.
They say there’s no such thing as bad PR. But what do they say about award-winning PR?
We say, “Couldn’t have done it without great clients.”
Pipitone Group is proud to announce that it has received three Renaissance Awards from the Public Relations Society of America (PRSA) Pittsburgh chapter for its work in partnership with three clients.
MSA’s two new arc flash harnesses represent the epitome of safety and value. But having a great product is only half the battle.