As marketing subject matter experts, staff of Pipitone Group are often asked to provide their insights on industry trends by members of the media. Recently, the editorial staff of TEQ, a news magazine published by the Pittsburgh Technology Council that serves the business-to-business information needs of area technology companies, asked Scott Pipitone if he would put pen to paper—okay, fingers to keyboard—to share with readers his thoughts on a growing trend in marketing today: Demand Generation through Marketing Automation. It’s one that Pipitone Group has been on the leading edge of for some time now—from sales and marketing alignment, to personas and buy cycles; from creation of content to measuring results and everything in between—so, of course, he said, yes.
The annual report to shareholders historically has been the single most important document companies have used to communicate with their constituents. You’ve seen them—with lots of elegant, glossy photos, striking designs, and filled with stories about a company’s achievements in the board room and in the community and, of course, financial results.
The Pipitone Group team took a mid-week respite on Thursday partake in a Pittsburgher’s favorite pastime, bowling. Sporting our new InteGREATOR t-shirts, the PG team headed down to Elks Lodge 339 for an afternoon of bowling, beer and friendly competition.
Charles Darwin wrote that “It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” His theory posited that individual species would have to adapt in order to survive, and that natural selection—the so-called “survival of the fittest”—would weed out the species that failed to adapt to the changing environment.
Pipitone Group has raised $450 for the American Cancer Society (ACS) through its Daffodil Days fundraiser, which runs March 18 through 22. Daffodil Days raises money for ACS by selling bunches of daffodils, which can be purchased for personal use or donated to brighten the day of an inpatient at hospitals throughout the city.