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Many things have changed over the past year, and our lives have changed with them.

We did away with the morning commute, working from home nearly all of the time. We swapped handshakes for hand sanitizer and social distancing. We celebrated the holiday season over video calls, joining from our separate homes as glowing screens brought us together.

Amid all these changes, Pipitone Group managed to start this year a lot like we started the last one – collaborating with our clients to create great work.

The year 2020 is one for the history books. Among all of the new terminology created during the COVID-19 pandemic is the term ‘essential employee.’ Essential is defined as absolutely necessary, or extremely important. This holiday season, we are expressing ‘essential’ gratitude to team members at Presbyterian SeniorCare Network.

Technology is changing the way we communicate. This has never been more evident than the times we live in right now, where people across the world are forced to work and correspond remotely in order to conduct “business as usual.”

Sometimes it feels like you can throw a rock in any direction and hit an integrated marketing agency.

But what separates them? All marketing firms serve various types of customers with a similar arsenal of tactics, from white papers to websites and everything in between. However, finding an agency that specializes in a particular industry — in our case, architectural building products (ABP) — provides customers with a distinct competitive advantage.