Fifteen months into the pandemic, and I’m facing my first crisis. On June 2, Pipitone Group will shift away from work-from-home status and back to work-from-work status. That’s not the crisis.
As Pipitone’s vice president of Public Relations, Lynn McMahon guides the group to utilize all tools of the trade – planning, strategy, creativity, writing, media relations and more – to help clients achieve their business objectives. Engaged, strategic and imaginative, Lynn enjoys crafting comprehensive PR plans, conducting media training and collaborating with the enormously talented Pipitone team.
Fifteen months into the pandemic, and I’m facing my first crisis. On June 2, Pipitone Group will shift away from work-from-home status and back to work-from-work status. That’s not the crisis.
The current COVID-19 crisis is affecting every individual, organization and corporation in some way. For some, it means increased pressure to mass produce necessary equipment while meeting unimaginable deadlines; for others, it means balancing the desire to keep staff employed while considering the long-term health of the company.