Tylenol and effective crisis management are synonymous. Between September 29 and October 1, 1982, seven people died after taking Tylenol that later was found to be laced with cyanide. The gravity of the crisis could have put the drug maker out of business. Instead, the company’s management of the situation resulted in successful business resumption, heightened respect and is regarded as the paragon of crisis management.
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Fifteen months into the pandemic, and I’m facing my first crisis. On June 2, Pipitone Group will shift away from work-from-home status and back to work-from-work status. That’s not the crisis.
Crisis Communications During the COVID-19 Pandemic
The current COVID-19 crisis is affecting every individual, organization and corporation in some way. For some, it means increased pressure to mass produce necessary equipment while meeting unimaginable deadlines; for others, it means balancing the desire to keep staff employed while considering the long-term health of the company.