There’s no denying that digital resources are increasingly popular for all audiences, and architects are no exception. In addition, print publications remain a valuable tool for architects due to their high-quality visuals, tactile experience and curated content. Many architects find that print materials complement their digital information sources by offering a different way to engage with the content.
That’s why, here at Pipitone, the Architectural Record Advertising Excellence Awards is our litmus test, showcasing the marketing prowess of building product manufacturers (BPM). This prestigious event celebrates the collaboration between marketing firms and clients. A panel of six architects, assembled by the publisher, judges the creativity and effectiveness of advertising in both print and digital mediums.
This year, Pipitone’s BPM clients earned an impressive 7 accolades! Since 2011, Pipitone's BPM clients have consistently excelled in these awards, earning 57 total awards—a testament not only to our collaboration with our clients but also to our position as industry leaders in BPM marketing.
Below are samples of some of this year’s winning work complete with some of the judges’ comments:
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“All that an ad needs to do is create intrigue. The layout of this ad made the product look sexy, even though it really isn’t.” |
“This ad got the architects talking. The aesthetic made it stand out and drove the message home in a memorable way.” |
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“Simple but intriguing copy works. This tugs at architects’ heartstrings because it hints at their glass selection being value engineered down.” |
“This ad has a clear, simple message and layout. That’s what makes it successful.” |
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“The headlines of these ads resonated because they’re what architects are always striving for. They also like the panel detail and how elegantly it was presented.”
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At Pipitone, we push boundaries and elevate brands to new heights, reinforcing our commitment to innovation and excellence. To check out more of our BPM clients’ successful campaigns, visit www.pipitone.com/work/building-products.
