Exploring the Role of AI in Building Products Manufacturer Marketing

In the ever-evolving landscape of the building products industry, there’s no question that artificial intelligence (AI) is emerging as a powerful force, reshaping traditional marketing strategies and paving the way for more efficient, personalized approaches. As building products manufacturing companies grapple with the need to stay competitive, AI is capable of offering innovative solutions that address both longstanding and emerging challenges.

Arnie Begler and Kim Tarquinio   |   November 5, 2024 at 11:04 AM

Elevating Building Product Manufacturers Marketing Through Advertising Excellence

There’s no denying that digital resources are increasingly popular for all audiences, and architects are no exception. In addition, print publications remain a valuable tool for architects due to their high-quality visuals, tactile experience and curated content. Many architects find that print materials complement their digital information sources by offering a different way to engage with the content.

Arnie Begler and Kim Tarquinio   |   September 10, 2024 at 1:43 PM

The 10 Best Marketing Strategies for Energy Audiences

Engaging and reaching a niche audience poses unique challenges, particularly within the energy industry. Retail energy providers and utilities, for instance, must navigate diverse audiences that include consumers, small businesses, commercial and industrial customers, and even the wholesale energy marketplace. Similarly, the nuclear sector finds its stakeholders spanning governments, utilities, media, and consumers worldwide.

Nancy Banasik   |   August 27, 2024 at 2:56 PM

Why a Crisis Comms Plan is a Must for Manufacturing Companies

In the manufacturing industry, crises can arise from anywhere at any moment - whether it's an ethical issue, data breach, production setback or even a natural disaster. Each of these potential disruptions holds the power to severely affect a company’s reputation, operational stability and financial health.

Lynn McMahon   |   August 14, 2024 at 3:54 PM

Mastering Your Social Media Posting Cadence

In today's digital age, social media has become an indispensable tool for businesses seeking to connect with their audience, foster engagement and elevate brand awareness. That being said, a strategic social posting cadence is essential for maximizing reach and ensuring that your content resonates with followers at the right moments. 

Zoe Rivet   |   July 30, 2024 at 1:11 PM