Brand voice: What is it and why does it matter?

Why is brand voice important? In today's cluttered marketplace, it is imperative to have a consistent and distinctive brand voice to break through the noise. Voice and tone help a brand create a personality that better differentiates it from competitors.

Nancy Banasik and Gilbert Gillman   |   May 3, 2023 at 2:30 PM

The Future of Analytics: GA4 Bootcamp Webinar Recap

Pipitone is here to help you transition from Universal Analytics to Google Analytics 4.

The countdown is on! It’s Less than three months until Google officially makes the transition from Universal Analytics (UA) to Google Analytics (GA4.) So, do you feel prepared?

Greg Forysythe, Senior Digital Strategist   |   April 6, 2023 at 2:16 PM

5 Reasons Why Your Website Should be ADA Compliant

ADA compliance isn't limited to physical spaces. It encompasses all public-facing entities, including websites.

Web accessibility — or eAccessibility — is the inclusive practice of ensuring the format, structure, content and visuals on websites are accessible by those with physical and situational disabilities.

Pipitone News Team   |   March 7, 2023 at 10:30 AM

Pipitone Client Work Earns PRSA Renaissance Awards

The “biggest night of the year for Pittsburgh PR professionals” did not disappoint.

The annual Public Relations Society of America (PRSA) Renaissance Awards is one of the most anticipated events of the year, as the best communications and PR work is on display across a wide range of local agencies, organizations and individual communicators.

Pipitone News Team   |   February 9, 2023 at 10:00 AM

Pipitone's Top Tracks in 2022

The results are in...and they may surprise you

If you’re a Spotify aficionado, you’ve more than likely already analyzed and shared out your top artists, songs, albums and podcasts of 2022, or even debated whether Spotify really captured your “listening personality” in its annual viral marketing campaign Spotify Wrapped.

Pipitone News Team   |   January 27, 2023 at 10:30 AM
Content not found