Artificial intelligence is no longer just a buzzword tossed around in marketing meetings. It’s the engine powering modern agencies and brands to new heights of creativity, efficiency, and impact. From unlocking hidden insights to supporting original ideas, AI is reshaping what it means to succeed in the marketing world.
We're helping Urban Impact students chase their creative dreams
At Pipitone, we believe in making dreams come true— especially during the holidays! That’s why we’re thrilled to share how we’re helping aspiring young video editors shine. Through our GivesaHand program, we donated five shiny new iMacs to our Northside neighbors at Urban Impact Foundation.
In the ever-evolving landscape of the building products industry, there’s no question that artificial intelligence (AI) is emerging as a powerful force, reshaping traditional marketing strategies and paving the way for more efficient, personalized approaches. As building products manufacturing companies grapple with the need to stay competitive, AI is capable of offering innovative solutions that address both longstanding and emerging challenges.
There’s no denying that digital resources are increasingly popular for all audiences, and architects are no exception. In addition, print publications remain a valuable tool for architects due to their high-quality visuals, tactile experience and curated content. Many architects find that print materials complement their digital information sources by offering a different way to engage with the content.
Engaging and reaching a niche audience poses unique challenges, particularly within the energy industry. Retail energy providers and utilities, for instance, must navigate diverse audiences that include consumers, small businesses, commercial and industrial customers, and even the wholesale energy marketplace. Similarly, the nuclear sector finds its stakeholders spanning governments, utilities, media, and consumers worldwide.